What is a CSAT survey?

A Customer Satisfaction (CSAT) survey measures customer satisfaction with a specific experience and identifies areas for improvement for a particular value that you provide.

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A typical survey question to collect this feedback looks like, “How would you rate your overall satisfaction with the [goods/service] you received?” then offers a Likert scale question type between 1-5, with 5 being “highly satisfied” and 1 being “highly unsatisfied”.


High levels of customer satisfaction (with pleasurable experiences) are strong predictors of customer and client retention, loyalty, and product repurchase.

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