SatisMeter helps you understand how your customers see your product. It collects customer feedback on an ongoing basis using Net Promoter Score (NPS), Customer Satisfaction (CSAT or CES), or Product-market fit (PMF) surveys. Start by creating and launching your first SatisMeter survey.
In this article:
- Creating a survey
- Designing your survey
- Setting a thank-you message
- Selecting a survey channel
- Reviewing the survey
Creating a survey
To create your first survey, click New Survey in the navigation panel on the left. You can also use the survey designer link in the getting-started guide.
First, choose one of the provided templates or create a survey from scratch.
You can start from one of these four templates:
- NPS survey: Measure long-term customer satisfaction and loyalty. This gives you a strong indicator of growth and product performance.
- CSAT survey: Measure customer satisfaction with a specific experience. Identify areas to improve for a particular value you provide.
- CES survey: Measure how easy specific interactions with your service are for users. Use CES to get quick, focused feedback.
- PMF survey: Measure how unique your users perceive your service to be. A good result strongly correlates with your ability to gain traction and grow fast.
Designing your survey
After you select a template, the next step is Design. Here, you adjust the survey to match your use case. Add custom questions (ratings, predefined choices, or open-ended questions), add condition logic, and set up survey languages.
For more information, see How to design your SatisMeter surveys.
Setting a thank-you message
After you build your survey questions, the next step is Thank-You.
In this section, specify the thank-you message SatisMeter shows your customers based on their score. You can also set one standard message for everyone.
Adapt your thank-you message to each situation, whether the customer is happy or unhappy. This lets you guide your promoters and detractors toward different actions.
Selecting a survey channel
When you're happy with your survey's content, move on to Channel and choose where the survey appears.
You can send your survey through one of these channels:
- Web (public website or web app).
- Email.
- Link (public links).
- Mobile SDK for both iOS and Android.
Note: The mobile SDK doesn't currently support survey delay or custom follow-up questions.
The remaining setup steps depend on the channel you select, and SatisMeter guides you through them. If you have questions about any part of the setup, contact support or check the articles linked above.
Reviewing the survey
The last step of the survey designer is Review. Here, you get an overview of the whole setup and see the final survey in the live preview in the right panel.
When you're ready, click Publish survey to set your survey live.